PATEL, Vinod Kumar; BARGAL, Hitendra; GUPTA, Prashant. A Conceptual Framework on Need-Based Marketing and Entrepreneurship : A Strategic Pathway to Consumer-Centric Market Penetration. AMC Indian Journal of Entrepreneurship, [S. l.], v. 8, n. 2, p. 8–16, 2025. DOI: 10.17010/amcije/2025/v8i2/175916. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/IJOE/article/view/175916. Acesso em: 13 feb. 2026.