Rizwana, M., and Padmalini Singh. “The Saga of Desi Fizz: Bindu Jeera”. AMC Indian Journal of Entrepreneurship 3, no. 4 (October 1, 2020): 8–12. Accessed January 20, 2026. https://www.indianjournalofentrepreneurship.com/index.php/IJOE/article/view/155754.