RATHEE, Rupa; RAJAIN, Pallavi. Power of Scent Marketing to Influence Consumer Behavior. Indian Journal of Marketing, [S. l.], v. 48, n. 9, p. 26–39, 2018. DOI: 10.17010/ijom/2018/v48/i9/131439. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/131439. Acesso em: 29 oct. 2025.