BAKSI, Arup Kumar; PANDA, Tapan K. Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets. Indian Journal of Marketing, [S. l.], v. 49, n. 6, p. 7–20, 2019. DOI: 10.17010/ijom/2019/v49/i6/144696. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/144696. Acesso em: 3 aug. 2025.