BABU, C. N. S. Ramnath; SUNDAR, S. Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability. Indian Journal of Marketing, [S. l.], v. 49, n. 6, p. 21–34, 2019. DOI: 10.17010/ijom/2019/v49/i6/144697. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/144697. Acesso em: 2 aug. 2025.