MAHAJAN, Yogesh; GADEKAR, Ashutosh. A Bibliometric Analysis of Buzz Marketing : Research Areas, Concerns, and Suggestions for Advancement. Indian Journal of Marketing, [S. l.], v. 51, n. 2, p. 43–59, 2021. DOI: 10.17010/ijom/2021/v51/i2/157550. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/157550. Acesso em: 28 oct. 2025.