SHARMA, Animesh Kumar; SHARMA, Rahul. Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) Platform. Indian Journal of Marketing, [S. l.], v. 52, n. 7, p. 43–55, 2022. DOI: 10.17010/ijom/2022/v52/i7/170538. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/170538. Acesso em: 28 oct. 2025.