KHATTRI, Varsha; TOMAR, Vivek Singh. Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market. Indian Journal of Marketing, [S. l.], v. 54, n. 2, p. 27–43, 2024. DOI: 10.17010/ijom/2024/v54/i2/172049. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/172049. Acesso em: 3 aug. 2025.