YADAV, Parul; AGARWAL, Bhawna; MATHEW, Jones. Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix. Indian Journal of Marketing, [S. l.], v. 53, n. 5, p. 57–69, 2023. DOI: 10.17010/ijom/2023/v53/i5/172727. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/172727. Acesso em: 28 oct. 2025.