OTHAYOTH, Poornima Kapadan; KHANNA, Shivi. Chatbot Service Quality in Banking : Analyzing Indian Banking Customer Perceptions and Influence on Customer Satisfaction and Value. Indian Journal of Marketing, [S. l.], v. 54, n. 2, p. 44–65, 2024. DOI: 10.17010/ijom/2024/v54/i2/173474. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/173474. Acesso em: 3 aug. 2025.