B., Berchmans; THOLATH, Deepa Ittimani; E., Jenix Amal. Purchase Drivers of Plant-Based Cosmetics in India : An Extended TPB Model. Indian Journal of Marketing, [S. l.], v. 56, n. 5, p. 44–60, 2026. DOI: 10.17010/ijom/2026/v56/i5/175587. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/175587. Acesso em: 26 may. 2026.