KULSHRESTHA, Dhiresh; BAWA, Simerjeet Singh; MADAAN, Geetika; SINGH, Amrinder; KUNAL, Kishore. The Mediating Role of Generative AI in Transformative Marketing for Sustainable Development. Indian Journal of Marketing, [S. l.], v. 56, n. 2, p. 27–43, 2026. DOI: 10.17010/ijom/2026/v56/i2/175697. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/175697. Acesso em: 25 feb. 2026.