AGRAWAL, Shraddha; KAUR, Gurpreet; MITTAL, Arjun. Flash Sales and FOMO : Evidence from Gadget Impulse Buying. Indian Journal of Marketing, [S. l.], v. 56, n. 2, p. 44–62, 2026. DOI: 10.17010/ijom/2026/v56/i2/175925. Disponível em: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/175925. Acesso em: 25 feb. 2026.