Dey, Dipanjan Kumar. “Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination”. Indian Journal of Marketing 44, no. 9 (September 1, 2014): 30–42. Accessed November 1, 2025. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/80121.