Panda, Rajesh, Biranchi Narayan Swar, and Kaushik Mukerjee. “Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers”. Indian Journal of Marketing 44, no. 7 (July 1, 2014): 7–17. Accessed November 1, 2025. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/80362.