Rupesh Kumar, M., and A. G. V. Narayanan. “Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study”. Indian Journal of Marketing 47, no. 9 (September 1, 2017): 7–22. Accessed October 30, 2025. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/118090.