Kaur, Balpreet, and Rishi Raj Sharma. “Impact of Viral Advertising on Product Promotion : An Experimental Study”. Indian Journal of Marketing 48, no. 6 (June 30, 2018): 57–68. Accessed October 30, 2025. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/127837.