Johnson, Johney, and Tijo Thomas. “What Is Beautiful Is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements”. Indian Journal of Marketing 48, no. 8 (August 1, 2018): 24–36. Accessed January 12, 2026. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/130538.