Yadav, Rambalak, and Govind Swaroop Pathak. “Green Marketing: Initiatives in the Indian Context”. Indian Journal of Marketing 43, no. 10 (August 14, 2013): 25–32. Accessed November 1, 2025. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/38358.