Harnath, G., and S. E. V. Subrahmanyam. “A Study of Preferences of Consumer Packs for Toffees Candies”. Indian Journal of Marketing 35, no. 5 (May 30, 2005). Accessed January 22, 2026. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/34187.