Dutta, Dipankar, and Mohd Amir. “Evaluating the Impact of Integrated Digital Marketing on Homestay Success in India : A Study of Uttarakhand”. Indian Journal of Marketing 55, no. 11 (November 15, 2025): 49–68. Accessed January 11, 2026. https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/175821.