1.
Bagdare S, Bansal P. Effect of Music on Branding Effectiveness : An Experimental Study of Telecom Brands. ijom [Internet]. 2014 Mar. 1 [cited 2025 Nov. 1];44(3):43-52. Available from: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/80428