1.
Alexander J, Shenoy V, Yadav A. Ethical Challenges in Neuromarketing : A Research Agenda. ijom [Internet]. 2019 Mar. 28 [cited 2025 Oct. 29];49(3):36-49. Available from: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/142145