1.
Baksi AK, Panda TK. Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets. ijom [Internet]. 2019 Jun. 16 [cited 2025 Aug. 3];49(6):7-20. Available from: https://www.indianjournalofentrepreneurship.com/index.php/ijom/article/view/144696