Volume 41, Issue 8, August 2011

Articles

• Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters

  Catherine Phambuka-Nsimbi

  3-10

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• Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education

  Suniti K. Phadke

  11-19

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• Mandatory Nutritional Labeling and Implications for Indian Food Companies

  Vijay Intodia

  20-23

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• GCMMF: Preempting Competition with an Innovative Business Model

  Mohit Avinashkumar Parekh

  24-27

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• Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands

  Nilesh Neelmani

  28-35

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• Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage?

  A. Shivakanth Shetty

  36-40

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• Marketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysis

  P. J. Boniface, A. Sakeer Husain, S. Bijukumar

  41-46

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• Netnography: An Emerging Method of Marketing Research - A Conceptual Study

  Sapna Rakesh, Swati Singh

  47-51

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• Marketing in Global Economic Turbulence - Role of B-Schools in Grooming Management Graduates

  M. V. Rama Prasad

  52-55

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• Motivating Retail Sales Personnel Customer Orientations: An Empirical Study

  Debasis Bhattacharya, Subrata Ray

  56-67

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• An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation

  Monika Sharma, Deepshika Kalra

  68-77

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• Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir

  Abdul Rauf, Sajad A. Saraf

  78-84

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