Volume 49, Issue 6, June 2019

Articles

• Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets

  Arup Kumar Baksi, Tapan K. Panda

  7-20

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144696

• Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability

  C. N. S. Ramnath Babu, S. Sundar

  21-34

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144697

• Consumer Perception of B2C Websites : An Empirical Study of Delhi – NCR

  Sonali Agarwal, P. S. Raychaudhuri

  35-47

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144698

• e - National Agriculture Market in India : An Effective Implementation and Farmers’ Attraction Path Model

  Ramakrishna Bandaru

  48-58

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144699