Volume 54, Issue 2, February 2024

Articles

• Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty

  Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar, Nirmalya Bandyopadhyay

  8-26

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i2/173473

• Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market

  Varsha Khattri, Vivek Singh Tomar

  27-43

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i2/172049

• Chatbot Service Quality in Banking : Analyzing Indian Banking Customer Perceptions and Influence on Customer Satisfaction and Value

  Poornima Kapadan Othayoth, Shivi Khanna

  44-65

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2024/v54/i2/173474